About the project
REFLECTOR
A decision hygiene tool based on behavioral economics, cognitive psychology and artificial intelligence.
The Idea
REFLECTOR grows from a simple observation: our decisions are never as rational as we think. Research by Kahneman, Tversky and Thaler shows that most of our choices are shaped by heuristics, emotions and context — often below the threshold of awareness.
In a world where algorithms personalize content, AI generates answers, and offers bypass our reflection — we need tools that help us think, instead of thinking for us.
How it works
Describe your decision
Tell REFLECTOR about the decision you want to analyze — in any form.
Answer questions
REFLECTOR asks questions based on behavioral economics, psychology and neuroscience.
Receive analysis
A report with detected heuristics, emotions, influences — and questions for further reflection.
Project goals
Research layer
REFLECTOR is not just a tool — it's also a research project. Every interaction (with user consent) can serve as a data point for analyzing decision patterns, heuristic frequency and effectiveness of behavioral interventions.
The project is developed in collaboration with the Foundation for the Promotion of Research on Olfaction and AI, and as part of doctoral research at SGH Warsaw School of Economics.
Education through interaction
REFLECTOR educates during use. Every analysis includes explanations of detected heuristics, references to scientific research, and questions provoking deeper reflection. The user doesn't need to know theory — they learn through experience.
Author
Stefan Podedworny — PhD student in behavioral economics at SGH Warsaw School of Economics. Founder of the Foundation for the Promotion of Research on Olfaction and AI. Researches the application of artificial intelligence in supporting decision quality and reducing cognitive biases.
Vision
REFLECTOR aims to become the standard for decision hygiene — a tool we reach for before making an important decision, just as we reach for a toothbrush before leaving home. Technology that doesn't think for you, but helps you think better.